The roster exists. The audience is counted. What is missing is the body of editorial that turns the roster page into the only reasonable answer for a New Health (Longevity) CMO asking how to reach Bitcoiners.
satoshi-creators.com is a well-built roster showcase. It is not yet a content property. The 90 days ahead convert it from the former into the latter without changing a line of the roster copy that already works.
Satoshi Creators is not written for everyone in the Bitcoin timeline. It is written for three specific people, in descending order of commercial importance. Everything else is collateral benefit.
Every published piece sits in one of four columns. If a draft fits none, it does not go out. The pillars are ordered by commercial weight, not by volume.
Original data, survey excerpts, and audience economics that quantify the Bitcoin Longevity Demographic. This is the only pillar a brand lead must read before they will take a meeting, so it runs first and loudest — anchored in the 29 April survey and the platform split already visible on the roster page.
Short editorial pieces on each of the 13 creators — framed as profiles of serious people with serious audiences, not as media kits. Private members' club tone throughout. Never a rate card on the public site.
Essays and position pieces that establish Satoshi Services as the thinking house on the intersection. This is where Hitchens and Cleese earn their keep — sharp against pomposity, economical against jargon, never pastiche.
Campaign studies, results, and brand vignettes from closed deals — Firefish × Bram, Firefish × Knut — written as short editorial notes rather than performance marketing. Numbers appear only once they have been earned.
Five channels, each with a distinct role. Nothing is cross-posted verbatim; each channel gets its own cut of the same underlying piece.
| Channel | Cadence | Role |
|---|---|---|
| Satoshi Creators Journal | 2× per week | The flagship. One Creator Portrait (Tuesday) + one Dossier or Authority piece (Friday). This is the page a brand lead is sent to. Needs to be built as a /journal section on the current site. |
| X / Nostr | Daily | Editorial teasers, single-line observations, survey findings. Never the full piece. Nostr gets the same content — polls also feed thesis data. |
| The Private List | Weekly · Fridays 07:00 GMT | Short dispatch to brand leads and inbound enquirers only. Numbered editions. One idea per issue. Never a newsletter in the bulk sense. |
| LinkedIn (David) | 2× per week | Where CMOs actually live. Reframed excerpts from the Journal aimed at the marketer, not the Bitcoiner. Comments are the warm pipeline. |
| Podcast Guesting | 2 per month | David on 1 Bitcoin show + 1 longevity / founder show per month. Natural overlap with the roster — several of the 13 can host David directly (Robin, Bram, Daniel Prince, Discovering Bitcoin). |
One Creator Portrait per week for 13 consecutive weeks. Sequenced for commercial leverage — the highest-reach names first, so the Journal acquires authority by association before the smaller, culted audiences appear. Each angle is the single sentence the piece earns its place with.
Three phases of 30 days, each with one commercial job to do. The survey gives the spine; the roster gives the proof; the inbound pipeline is the payoff.
Whilst the survey is in the field (29 April – 13 May), the Journal builds the intellectual case for the Bitcoin Longevity Demographic. No selling. The work is to be undeniably correct in print, so the 13 May findings land on prepared ground. The Journal itself launches alongside — this is the single biggest structural change to the site in 90 days.
With proprietary data in hand, the content shifts from thesis to application. Every piece now carries an implicit question directed at the brand lead: "Why isn't your category represented here yet?" The Day 14 pitch emails to TruDiagnostic and NeuroVIZR ride on the back of this published body of work rather than reaching out cold.
By now the Journal has a body of work, the list has a track record, and at least one case note is live. The job in the final act is to make satoshi-creators.com the only reasonable answer when a longevity CMO asks their team how to reach Bitcoiners. Scarcity (one brand per vertical) is now a lever, not a claim.
Vanity metrics are excluded on principle. Four numbers matter over 90 days. If one of them is not moving by Day 45, the content is rewritten, not amplified.
The plan only matters if the first seven days ship. Tick these off in order. The survey launch on 29 April is the immovable anchor — the rest of the week is built around making sure the Journal is ready to receive the attention it will bring.